• Digital & Social Media Marketing Course Syllabus & Pacing Guide

    Wilson Memorial High School
    189 Hornet Road
    Fishersville, VA 22939
    Telephone: 540-886-4286

    Instructor: Mrs. Vickie Lilley
    E-mail: vlilley@augusta.k12.va.us
    Room: 42

    : Content Area Exercises; Marketing and e-Commerce. This course uses a digital textbook available at https://home.stukent.com. You will also be using Mimic Social, an online social media marketing simulation, available here as well.

    Hardware: Networked IBM, Pentium processor computers; Laser Printer

    Software: Windows 10 Pro, Microsoft Office 2016, Microsoft Expression Web, Adobe Photoshop CS3, Weebly, Google Classroom, Canvas, Stukent applications

    Description: This course introduces students to digital and social media marketing. The course is designed to provide you key concepts of and learning experiences with social media marketing. Students explore principles, strategies, tools, and tactics related to consumers, branding, advertising, and promotions. Also presented are foundational elements of marketing and concepts on digital marketing practices. Students explore how success is measured in a digital and social media marketing campaign. This course emphasizes ethics, laws, and security. Students also investigate business and marketing plans as well as careers in digital and social media marketing. By gaining an understanding of foundational concepts; creating practical, hands-on projects; and experiencing social media marketing through an online simulation, you will have a foundation to help you succeed in social media and digital marketing today and in your professions.

    Mission: To show how everyone has the ability to be self-reliant, successful and prosperous with marketing and the internet and to demonstrate how the internet is a tool that brings people together to create an abundance of opportunities for millions worldwide.


    • Understand the background and the foundational concepts of marketing
    • Know the foundational concepts of social media marketing
    • Make key marketing decisions relative to leveraging Facebook, Instagram, Twitter, YouTube, and other social media platforms
    • Understand the concepts of paid social media advertising
    • Know best practices of social media analytics, planning, and auditing
    • Be able to create and explain a personal brand

    Expectations of Students: Excellent attendance, prompt arrival to class, good attitude, good manners, good classroom behavior, good work ethic, willingness to learn, ability to read and follow directions, ability to work independently, completion of all computer assignments at school. Homework in this class is held to a minimum as long as work is completed in class.

    Units/Time Frame
    Times are estimates. May not go in exact order.

    • Unit 1 » Introduction to the course (1 day) Marketing overview; class materials
    • Unit 2 » Introduction to Marketing (4 days) Foundational Question: What is marketing?
    • Unit 3 » Introduction to Social Media Marketing (4 days)
    • Unit 4 » Social Media for Business (4 days)
    • Unit 5 » Mimic Social (20 days)
    • Unit 6 » Facebook Marketing (4 days)
    • Unit 7 » Instagram Marketing (4 days)
    • Unit 8 » Twitter Marketing (4 days)
    • Unit 9 » YouTube Marketing (4 days)
    • Unit 10 » Snapchat Marketing (4 days)
    • Unit 11 » Paid Social Media Advertising (4 days)
    • Unit 12 » Social Media Analytics and Audits (4 days)
    • Unit 13 » Social Media Planning (4 days)
    • Unit 14 » Personal Branding (4 days)
    • Unit 15 » Digital Marketing Explained (4 days)


    • Grades in this class will be calculated using a 100-point numerical scale. Classwork and tests will be given a numerical grade between 1 and 100.
    • Classwork must be turned in within a week of when the assignment is given to receive full credit. All classwork must be turned a week before grades are due. Students will be notified of all deadlines. Assignments not turned in will receive a zero (0).
    • All assignments fall under three categories and are given the following weight at the end of the grading period:
      1. 50% Major Assessments (Summative)
        • Includes all tests and some major classwork assignments
      2. 40% Minor Assessments (Formative)
        • Includes remaining classwork assignments
      3. 10% Practice/Participation
        • Includes Class Attendance & Participation plus Bell Work assignments
    • Note: Extra credit opportunities may be available
    • A letter grade will be given using Augusta County’s standard as follows:

    Grading Scale


    Begins at…

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    Class Attendance and Participation

    Just like on a real job, class attendance and participation are vital to success in the class.

    • Students are expected to actively participate in the class. This involves listening to and following all of the instructor’s directions, taking notes, not disturbing those around you, and staying on task throughout the class period.
    • Bad attitudes, not keeping the room clean, and putting materials away improperly will also result in lost points.

    Attendance is very important. If you need to be absent, please refer to both Google Classroom and Canvas to get your assignments.

    Graduation Recognition

    Completion of two business courses with a grade of A or B earns the designation of “Career & Technical Completer” at graduation.

    Special Opportunity: DECA

    DECA, the co-curricular student organization, provides many opportunities through its program of work for students to apply the knowledge, skills, and processes learned in a variety of courses. The purposes of DECA's program of competitive events are as follows: 

    • To contribute to the development of skills necessary for careers in marketing, merchandising, management, and entrepreneurship
    • To evaluate student achievement of the skills through careful measurement devices (performance indicators)
    • To provide opportunities for student and team recognition
    • To provide constructive avenues for individual or team expression, initiative, and creativity
    • To motivate students to assume responsibility for self-improvement and self-discipline
    • To provide a vehicle for students to demonstrate (via performance indicators) their acquired skills through individual or team activities
    • To assist students in acquiring a realistic self-concept through individual and team activities
    • To help students participate in an environment of cooperation and competition
    • To provide visibility for the educational goals and objectives of marketing education.

    Common Skills Developed When Participating in DECA Events

    • Communication skills—The ability to exchange information and ideas with others through writing, speaking, reading, or listening
    • Analytical skills—The ability to derive facts from data, findings from facts, conclusions from findings, and recommendations from conclusions
    • Critical thinking and problem-solving skills
    • Production skills—The ability to take a concept from an idea and make it real
    • Teamwork—The ability to plan, organize, and conduct a group project
    • Priorities/time management—The ability to determine priorities and manage time commitments
    • Assessment skills—The ability to evaluate presentations

    How to Join DECA

    Pay the $20 dues to Mrs. Lilley by announced due date!

    • $8 Goes to State
    • $7 Goes to National
    • $5 Stays in Activity Account to help fund club activities

    For additional information about the student organization, contact DECA, Inc., 1908 Association Drive, Reston, VA 20191, phone (703) 860-5000, FAX (703) 860-4013. See the DECA, Inc. home page at http://www.deca.org and the Virginia DECA home page at http://www.vadeca.org

    State of Virginia Career & Technical Education Competencies

    A correlation between each state-approved CTE course and Virginia Standards of Learning (SOL) for English, History and Social Science, Mathematics, and Science has been completed by teams of CTE and academic specialists. The correlation identifies, on a statewide basis, standards reinforced by specific tasks/competencies within each course. Detailed descriptions of tasks for each competency are available at http://www.cteresource.org/verso/courses/8125/digital-marketing-formerly-internet-marketing-tasklist.

    Correlated Applicable Related Standards of Learning (SOLs)
    As stated in The Correlation of the Standards of Learning for Virginia Public Schools to Vocational-Technical Programs in Virginia and Standards of Learning for Virginia Public Schools:

Last Modified on January 3, 2020